It’s been nearly a year in the making, but it is finally here. The digital projector has been installed at the Holly Theater.
Early this year, the Holly Pride Committee put out a call for support to save our theater and the community responded. Thanks to your support we raised the money to provide for a digital projector and make some improvements to the facility. The projector was installed during the last two weeks and is ready to go.
The debut of the new projector features a family film that should excite many. We invite you to come see the new quality of projection for “Wreck it Ralph” over the next two weekends.
The Disney film tells the story of the titular arcade game villain who rebels against his role and dreams of becoming a hero. He travels between games in the arcade, and ultimately must eliminate a dire threat that could affect the entire arcade, and one that Ralph may have inadvertently started. The film stars the the vocal talents of John C. Reilly, Sarah Silverman, and Jane Lynch.
The clock had been ticking since early this year for the community of Holly to save it’s theater. Movie production houses decided to go to strictly digital distribution leaving the Holly Pride Committee to raise $100,000 for a new projector or be forced to close. The necessary funds had to be raised by this month to ensure that the new projector would be in place by the end of 2012. After several months of fundraising, the new projector has become a reality. Holly Pride Committee member Kammie Cathcart made the official announcement at a live auction event on Saturday, May 5th. Cathcart said, “I am so impressed with our community and how they came together to accomplish such a large task in such a short amount of time.”
The Holly Pride Committee hosted that live auction and dance in cooperation with the Holly/Hartman Alumni Association. The auction featured a wide variety of items including 2,000 tons of gravel donated by Eastern Colorado Aggregates, an outdoor shed from Big H Builders, furniture, stadium blankets, quilts, and much more. Also, a John Deere riding lawn mower and a Honda push mower were given away as part of a drawing. Both mowers were donated by Colorado Equipment. Colorado Equipment is owned in part by former Colorado Governor Roy Romer who grew up in Holly and graduated from Holly High School.
The Holly Pride Committee also hosted two dinners with entertainment as fundraisers this year as well. In February, 175 people turned out for the sold-out Valentine’s steak dinner and showing of the movie “War Horse.” In March, a crowd attended a Mexican food lunch and performance by Take Five, a local jazz group. Beyond fundraisers, the Holly Pride Committee received many financial contributions from local residents and businesses alike. The Holly Pride Committee thanks every individual who made a contribution during this fundraising campaign. The generosity is greatly appreciated, not only by the committee, but by the entire community.
The new projector system will allow the Holly Theater to feature some of the same technology that larger theaters in big cities now use. The system will allow for the showing of 3D movies and provide a much better picture for traditional 2D movies.
Donations are still being accepted to help further improve the theater facility. Cathcart described the tasks now ahead, “We need to fix our South wall possibly with the addition of some storage, and add a second bathroom and stage area. We still have some fund raisers set up and applied for some grants. We have our second wind and seek to accomplish the building with as much zest as we did with the projector!”
Digital age threatens town’s movie theater
By ANTHONY A. MESTAS | firstname.lastname@example.org | Posted: Saturday, February 25, 2012 12:00 am
HOLLY — Small town movie theaters may get left behind in the digital age. Holly citizens are fighting to keep their movie house open as Hollywood plans to switch to all digital technology by 2013. The switch would render the Holly Theater’s traditional 35mm film equipment obsolete. Holly is a town of about 1,000 people east of Lamar.
“We are kind of being forced to make changes along with every other theater. In order to show current movies, we have to convert to a digital projector unit,” said Kammie Cathcart, a member of the Holly Pride Committee, a nonprofit volunteer organization that runs the theater.
A digital projector can cost as much as $85,000, Cathcart said. The volunteer group is trying to raise money to purchase the equipment needed to keep one of the town’s favorite entertainment spots open. The committee has raised about $40,000 to date, made up of a $10,000 grant, several donations and $10,000 in savings, Cathcart said.
In Holly, two things are certain to happen on a typical weekend — high school sporting events and the Holly Theater on Main Street showing new movies, Cathcart said. The theater has been one of the few entertainment options in the town for decades after being built in the early 1900s, she said.
The Holly Pride Committee has been operating the facility on a volunteer basis for more than 20 years. The theater shows a single movie each weekend on Friday, Saturday and Sunday nights. Members of the community volunteer for a weekend of running the concession stand, cleaning and operating the projector, she said. “It’s a hometown operation that we all enjoy,” Cathcart said.
Recently, about 120 people attended a showing of the movie, “War Horse.”
Most of the movies shown are for families. “Our concessions are very affordable. It’s $5 to get in the door and you can by large popcorn and two large drinks for $4,” Cathcart said.
The town of Holly owns the building and has assisted the theater in providing support for utilities, insurance and building maintenance.
The committee has been informed that the digital projector must be ordered by May for set up to happen no later than December.
“In a small town, it’s hard to find anything for children to do and stay out of trouble. . . . This is really the only other entertainment, aside from sports that we have in town,” Cathcart said.
“We think it’s important to maintain the theater and to keep it alive.”
Tax-deductible donations are being accepted through the Holly Pride Committee at any Colorado East Bank and Trust branch in the state.
>On February 12, the Holly Pride Committee hosted a Valentine Dinner and a Movie as a Save the Theater event. Event-goers enjoyed a Ribeye Steak dinner and were able to see the film “War Horse.” It was great to see the Holly High School Cafetorium and Holly Theater packed with people. The event raised almost $8,000. For those that attended, thank you for your support. Click here to see pictures for the event!
Here is a look at just a couple of the many pictures: